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University project. A fictional brand identity concept for the new London based Juice brand Brave. What makes Brave stand out are its olive oil charged juices. Brave will be known for its unique approach as there is simply no other juice brand like it on the market. The unique touches can be seen in everything from the product design and sustainable thinking to visual communication. The design is minimalistic, yet bohemian with a handmade and personal touch. The main goal with Brave’s brand identity is to show that Brave is a lifestyle, not just olive oil charged juices.